Commodification Undermines The Body Positivity Movement Study Suggests
Brands and influencers that stoop to using prosocial messaging on social media solely for personal or corporate gain might think they’re pulling a fast one on consumers, but a new study suggests these tactics might actually backfire on them. Key Takeaways The body positive movement has gained traction thanks, in part, to social media. But some individuals and brands co-opt the movement for personal or corporate gain.A recent study found that consumers recognize this disingenuous behavior, and it can harm not only the individual or company, but potentially the movement itself....